Sketch #1 - Nope! Too cool. Too in control. More chaos!
Sketch #2 - Blah! Doesn't look at all like the client and too boring!
Sketch # 3 - Bingo!
Now for the fun part. Outlining by hand with with black marker.
Finally it's time to bring it to life with colors! This is done in Photoshop.
And there you have it! Illustration complete.